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The Dorito Effect: The Surprising New Truth About Food and Flavour

The Dorito Effect: The Surprising New Truth About Food and Flavour
by Mark Schatzker

How to make chemicals taste yummy


I knew that food companies were using scientists to manipulate fats, sugars, and salt to get us addicted, I just didn’t realize how far this went until reading this book. The author provides a great deal of background information on how we got to this point where flavour is now something that has to be manufactured and added since factory food has become so bland. Information includes the way all foods have been manipulated for quantity production rather than quality and this includes meats. Why in the world would McCormick need to develop flavourings that make meat taste like meat? If poultry and beef producers were concerned with bringing to our tables product that was wholesome rather than fast food (as in chickens or beef animals being juiced (hormones and all manner of chemicals) up to grow at four times the natural rate) we wouldn’t need chemicals to make the food taste real.

It’s insanity to keep buying junk that needs chemicals to make it taste good. Support your local farmers who provide organic produce and ignore the mega corporations that focus on profit rather than quality.

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